[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.labao.cz\/proc-jsou-pr-clanky-pro-firmy-dulezite\/#Article","mainEntityOfPage":"https:\/\/www.labao.cz\/proc-jsou-pr-clanky-pro-firmy-dulezite\/","headline":"Pro\u010d jsou pr \u010dl\u00e1nky pro firmy d\u016fle\u017eit\u00e9?","name":"Pro\u010d jsou pr \u010dl\u00e1nky pro firmy d\u016fle\u017eit\u00e9?","description":"Z\u00e1kladem \u00fasp\u011bchu ka\u017ed\u00e9 firmy je mimo jin\u00e9 tak\u00e9 dobr\u00e1 propagace. K n\u00ed se pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed prost\u0159edky a metody, mnoh\u00e9 z nich na hranici legality. V\u0161echny v\u0161ak maj\u00ed jedin\u00fd c\u00edl: ovlivnit z\u00e1kazn\u00edka tak, aby si koupil dan\u00fd v\u00fdrobek. Jedn\u00edm z t\u011bch, kter\u00e9 se n\u00e1s sna\u017e\u00ed ovlivnit sp\u00ed\u0161e na podv\u011bdom\u00e9 \u00farovni, jsou nejr\u016fzn\u011bj\u0161\u00ed pr \u010dl\u00e1nky SEOLight. Najdeme […]","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.labao.cz\/author\/#Person","name":"","url":"https:\/\/www.labao.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/60cfa630c84b6c399b95e807e4bc5b6bfe4f26a47dceacbf179d7148760edc6a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/60cfa630c84b6c399b95e807e4bc5b6bfe4f26a47dceacbf179d7148760edc6a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"labao.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.labao.cz\/wp-content\/uploads\/clanek3_4.jpg","url":"https:\/\/www.labao.cz\/wp-content\/uploads\/clanek3_4.jpg","height":0,"width":0},"url":"https:\/\/www.labao.cz\/proc-jsou-pr-clanky-pro-firmy-dulezite\/","about":["Podnik\u00e1n\u00ed"],"wordCount":432,"articleBody":"   Z\u00e1kladem \u00fasp\u011bchu ka\u017ed\u00e9 firmy je mimo jin\u00e9 tak\u00e9 dobr\u00e1 propagace. K n\u00ed se pou\u017e\u00edvaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed prost\u0159edky a metody, mnoh\u00e9 z nich na hranici legality. V\u0161echny v\u0161ak maj\u00ed jedin\u00fd c\u00edl: ovlivnit z\u00e1kazn\u00edka tak, aby si koupil dan\u00fd v\u00fdrobek.Jedn\u00edm z t\u011bch, kter\u00e9 se n\u00e1s sna\u017e\u00ed ovlivnit sp\u00ed\u0161e na podv\u011bdom\u00e9 \u00farovni, jsou nejr\u016fzn\u011bj\u0161\u00ed pr \u010dl\u00e1nky SEOLight. Najdeme je prakticky v ka\u017ed\u00e9 tiskovin\u011b. O co se jedn\u00e1?Jsou to \u010dl\u00e1nky, kter\u00e9 se tv\u00e1\u0159\u00ed jako norm\u00e1ln\u00ed sou\u010d\u00e1st \u010dasopisu, av\u0161ak ve skute\u010dnosti jde jen o reklamu na produkt. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad \u010dl\u00e1nek v \u017eensk\u00e9m \u010dasopise o n\u011bkom, kdo v kr\u00e1tk\u00e9 dob\u011b hodn\u011b zhubl, p\u0159\u00edpadn\u011b rozhovor s n\u00edm, nebo ve v\u011bdeck\u00e9m \u010dasopise o zne\u010di\u0161t\u011bn\u00ed ovzdu\u0161\u00ed. V\u017edy je v\u0161ak doporu\u010dena n\u011bjak\u00e1 v\u011bc. Pan\u00ed zhubla za pomoci tohoto p\u0159\u00edpravku, k tomu, abyste u v\u00e1s doma d\u00fdchali \u010dist\u00fd a hlavn\u011b zdrav\u00fd vzduch, pom\u016f\u017ee tato speci\u00e1ln\u00ed \u010disti\u010dka.Je samoz\u0159ejm\u00e9, \u017ee mus\u00ed b\u00fdt jasn\u011b uvedeno, \u017ee se jedn\u00e1 o propaga\u010dn\u00ed \u010dl\u00e1nky. Ty jsou proto ozna\u010deny n\u00e1pisy jako \u201epublic relation\u201c nebo \u201eplacen\u00e1 inzerce\u201c. Toto ozna\u010den\u00ed je ov\u0161em um\u00edst\u011bno na co mo\u017en\u00e1 nejm\u00e9n\u011b n\u00e1padn\u00e9m m\u00edst\u011b a co nejm\u00e9n\u011b v\u00fdrazn\u00fdm p\u00edsmem.Kdo v\u0161ak tuto metodu pou\u017e\u00edv\u00e1? Obvykle firmy, kter\u00e9 nejsou p\u0159\u00edli\u0161 d\u016fv\u011bryhodn\u00e9. \u010casto nab\u00edz\u00ed t\u00e9m\u011b\u0159 z\u00e1zra\u010dn\u00e1 \u0159e\u0161en\u00ed na r\u016fzn\u00e9 probl\u00e9my, a proto\u017ee by se jim na b\u011b\u017enou reklamu nejsp\u00ed\u0161 tolik nov\u00fdch z\u00e1kazn\u00edk\u016f nechytlo, pou\u017e\u00edvaj\u00ed tento postup.Je nutn\u00e9 \u0159\u00edci, \u017ee rozhodn\u011b funguje. Zejm\u00e9na sta\u0159\u00ed lid\u00e9 a lid\u00e9 s ni\u017e\u0161\u00edm vzd\u011bl\u00e1n\u00edm tomu velmi snadno podlehnou. Jist\u011b, je to pom\u011brn\u011b ne\u010destn\u00fd zp\u016fsob, av\u0161ak st\u00e1le v mez\u00edch z\u00e1kona. Jedin\u00fdm zp\u016fsobem, jak proti n\u011bmu bojovat, je osv\u011bta.Je pot\u0159eba na tyto praktiky upozornit na\u0161e p\u0159\u00edbuzn\u00e9 a zn\u00e1m\u00e9, zejm\u00e9na t\u011bch star\u0161\u00edch ro\u010dn\u00edk\u016f, a uk\u00e1zat jim, na co si maj\u00ed d\u00e1vat pozor a \u010deho se maj\u00ed vyvarovat, aby nenalet\u011bli a zbyte\u010dn\u011b nep\u0159i\u0161li o sv\u00e9 pen\u00edze. Jen tehdy, kdy\u017e se tento typ reklamy uk\u00e1\u017ee jako neefektivn\u00ed, s t\u00edm tyto firmy toti\u017e p\u0159estanou. Je to tedy na n\u00e1s.                                                                                                                                                                                                                                                                                                                                                                                                  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